Question: What do most people do when looking for a service or product? Answer: They consult their favorite search engine. And if your company doesn’t show up in the results, it’s almost as if you didn’t exist, especially as more and more buyers shop online. So, if you don’t have a website, it’s your competitors who reap the benefits from all those potential customers. In other words, your absence from the Web gives them a huge advantage. That’s why a comprehensive, well optimized website is essential for today’s SMBs.
A website is primarily a platform that allows you to market your business, services, products, and even your values. Your customers, current or future, have access to your business at all times, no matter where they are. In addition, you can constantly update its contents, allowing you to inform your customers about new products or promotions.
A website has no physical constraints and so is an unlimited source of information. It is also an excellent tool for improving customer service. An FAQ (frequently asked questions) section, for example, allows your customers to quickly find the answers they’re looking for. You’ll also be able to improve your services if you give your visitors the opportunity to leave comments.
A website plays several other roles within a company: it allows you to reach more people, reduce expenses related to printing, increase sales and acquire more visibility and credibility. Consider it as an investment, not as an expense. By the way, don’t forget to update it on a regular basis!
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