Targeted Display Advertising
The comprehensive services available from reach256 also include targeted display. There are several areas of targeted display, which include on-targeting, display advertising, and retargeting.
reach256 employs display advertising, in which ads are served across hundreds of high brand, high traffic, brand-safe sites. This includes the ComScore top 250 sites-HGTV, MTV, CNN, Google, MSN, and many others. Advertisers aren’t guaranteed that they will be on individual sites or networks, as the campaigns are based on the highest performing audience cluster.
Do you feel like you’re missing out on potential business? Today’s customers take time to research and reflect before making a purchase. You can keep in touch and stay relevant to customers throughout their buying decisions. If a customer browsed your site recently and didn’t place an order, retargeting tracks this activity, and will deliver ads to these visitors later to encourage them to return to your site and make a purchase the second time around.