reach256 Search Engine Marketing

Search engines are the new Yellow Pages, and search engine marketing campaigns drive the right customers to your business, turning searches into revenue. SEM (Search Engine Marketing) targets searchers who are most likely to be interested in your products based on search inquiries. This strategic technology is designed to grow your customer base and boost sales. Internet users searching for businesses like yours will find you because we’ll apply keyword research, knowledge of search engine algorithms, and integrate landing pages.

What Comes With Your Adwords Management

New Search Campaign Build
We’ll use your existing Adwords account and build a new search campaign.
Our team looks at your historical data for the best performing keywords, ads and landing pages.
We then combine new ideas from our competitive research and create a new search campaign with a strong foundation.

Professional Ad Copy
Compelling ad copy that not only catches your customer’s attention, but gets them to click on your ad with the
intent to buy can make the difference in running a profitable campaign.
Our team is trained on how to create ads that convert.

Adwords Settings Optimization
From the experience of managing hundreds of accounts we’ve found the best ways to optimize your
settings for different devices, ad rotation, bidding methods, etc.
Most of the default setting in Adwords aren’t setup to benefit you. They are setup to benefit Google’s bottom line.
We shortcut the system to give you the best performing campaigns in the shortest period of time.

Competitive Research
One of the fastest ways to get traction with your paid marketing efforts is to get ideas from your competitors.
If it’s working for them it may work for you. We use your competitors strategy to brainstorm unique ideas for you while
following the path of what’s already working in your market.

Google Certified Analyst
Before we allow anyone on our team to get into Adwords, they go through extensive training. All of our Analysts have been certified by Google.
In addition, they have supplemental training at our agency. Our team of Analysts is led by industry veterans who are working inside of your account as well.

A/B Split Testing
Not only is prossional ad copy critical to the success of your campaign, but A/B split testing is just as important from an improvement stand point.
We always have 2-3 ads running and testing against each other in each ad group so that we can continually improve your performance.
Unlimited Email Support
In order to best serve our clients we provide unlimited support via email. You’ll have a team accessible to you that
will respond to your questions and requests in a timely fashion.
Your project coordinator will have a clear picture of your strategy and progress so that you can get updates at any time.

Monthly Reports
Each month you’ll receive a report detailing performance increases and campaign statistics.
You’ll see your top performing keywords, ads, ad groups and campaigns. In addition, you can
request updates on your campaign at any time from the support team.