A blog is a great way to increase your visibility. Less formal than a website, this communication tool allows you to build customer awareness and establish yourself as an expert in your field. By publishing quality content (value-added content, rather than pure advertising) you’ll enable your customers to better understand what you do and what you offer.
In addition to demonstrating your expertise, your articles and blog posts will give your readers the feeling that they know you, which will help you earn their trust and encourage them to call you when they need an expert in your field.
Posting new blog entries is also a great way to improve your ranking on search engines, as the articles and posts contain lots of keywords related to your field. These can also be shared on social networks or mentioned in other blogs, which increases traffic to your Web space. In addition, regularly publishing new content allows you to improve your search engine optimization (SEO); even if it’s full of keywords, a website that hasn’t been updated for two years won’t likely appear at the top of a list of search results. Lastly, a blog is ideal for building a loyal customer base. Good quality content published on a regular basis gives visitors a reason to come back.
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