As a small business owner, you should be concerned about search engine optimization because you want to provide visitors to your website with the best experience you can and you want to provide search engines like Google, Bing and Yahoo the information they need to place your website in the top organic search spots available.
Top Reasons Why SEO Is Important To You
- Brand Awareness
Your company’s brand is a valuable asset, especially if you have put a significant amount of resources into developing it. You can improve brand awareness with proper SEO. - Maximize Your Reach
We all unconsciously trust search engines. If a search engine tells us Belle’s Barbeque serves the best brisket in our area, we are going to try it and we are going to make sure our friends on Facebook and Instagram know we have tried it. Why? Because the search engines matched everything perfectly and pointed us to Belle’s. - Potential For Conversion
Search engines attract people who already know what they are looking for. When your website is optimized properly, you show up at the top of the search return page. Half the battle is over, the user knows they need it and they have found you. Once the user is on your website, you can provide them with the content they are seeking and can gain a new customer. - Best Experience
The proper SEO will provide the user the best experience on your website and ultimately with your business. - Insights into your Customers
When your website is optimized properly, your visibility and credibility increase, and ultimately, your website traffic will increase. Google Analytics (which every website should have set up) can track information such as key words, geographic location, times users are most active and so much more. The more you know your customer, the better you can reach them.
While SEO is important, it is just one piece of the puzzle. Your website needs to be mobile responsive and contain the right content to be relevant. Content is king. It always will be, but content needs to be paired with the right SEO and other marketing tools to drive new traffic to your website and ultimately into your business. The digital marketing experts at Reach256 can help you with a strategic plan to make sure you get noticed, get visitors and get sales!
Get a hold of us today to receive your free digital audit and your customized digital marketing plan.